Client Services Director
Caroline is a specialist in consumer PR, with 12 years’ agency experience and a particular focus on FMCG and lifestyle brands. She has devised strategies and created targeted campaigns for leading household names across the food, drink, fashion, travel, leisure and retail sectors, including Hamleys, SPAR, lastminute.com, Swizzels Matlow, Warburtons, Arla Foods, Sara Lee and Imperial Leather. She has worked on Children In Need for the BBC and across Unilever's personal care portfolio, which included campaigns for Domestos, Sunsilk and Cif.
At Jaywing PR, Caroline is responsible for overseeing client relationships and activity, creating a partnership from day one and ensuring that each strategy can (and does) deliver against a set of tangible, agreed objectives. She drives our teams and experience forward, helping to draw out great ideas, provide intelligent consultancy and deliver game-changing campaigns.