Media relations is a core element of effective PR campaigns, but the way your customers consume the media is changing. Campaigns must now span print, broadcast and online media to achieve real cut through and inspire action from your audience.
Our background in digital and online media means we’re perfectly positioned to create stories that fit the demands of the modern newsroom, while keeping the core principles of strong media relations at our heart.
We work with a network of contacts from all areas of the national and regional media, alongside core industry publishers, to consistently win our clients coverage in their key titles.
Alongside traditional metrics like reach, we monitor the tangible business benefits that our activity drives. Every campaign is backed by metrics that show you how our work is helping you to reach your business objectives, whether that’s through linking coverage, increased traffic to site or improved brand perception.
Using our suite of audience insight tools, we pinpoint the publishers that influence your audience to ensure your story is not just seen, but actually generates action. And this means we generate consistent national print, online and broadcast coverage for clients.
At Jaywing PR, we make sure your story is in the right place, in front of the right audience, at the right time.
We report on the metrics that really matter; those that truly have an impact on your bottom line. Data sits at the heart of everything we do and working with data science specialists at Jaywing PR we devise bespoke reporting to demonstrate the business impact of your media relations campaigns.
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