Insight and Analysis, and Intelligent Reporting
We know that when budgets are tight, every activity has to prove its worth, and that’s why we take our reporting so seriously. Drawing on our heritage in data intelligence we use insight to drive our activity, and agree metrics up front to ensure that each element of a brief is delivering value.
Right from the start, we ensure the brief we are working to covers not only campaign outputs and KPIs, but clearly link back to your business objectives. At Jaywing PR we want to be a positive influence on your business on a larger scale, whether that’s supporting a wider marketing strategy to improve sales or by increasing brand awareness, we will ensure that we measure the impact of our work effectively.
Insight is key to everything we do. We always make sure our chosen campaign and delivery channels are targeting your audience, not just generating column inches. We utilise a suite of tools to gain insight about your audience – who are they? What media do they read? What is their attitude to advertising? We then back this up with social listening, Google Analytics data, supporting information from the rest of our suite of strategic planning tools, and our own desk research to ensure the audience you want to target is the audience we speak to.
At Jaywing PR, we use all of this to report our successes in a tangible way. Each campaign, every piece of activity is reported on – allowing us to show not only our direct achievements, such as coverage numbers and reach, but linking our activity back to your business objectives by reporting on metrics such as referral traffic or search volumes.
We understand that we need to demonstrate ROI for every client, and that’s what we do, every time.
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