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Jaywing PR wins at the CIPR PRide Awards

Laura  Smith, Client Services Director

The author

Laura Smith

Client Services Director

We're thrilled to announce that we have been awarded one Gold and two Silver CIPR PRide Awards.

We‘re proud to have been awarded Gold in the Travel, Leisure or Tourism campaign category for our work with Best Western. Working alongside their internal marketing team, we devised and executed a PR strategy to support Best Western's key "More to Explore" campaign. As a result, we achieved over 230 pieces of coverage, 147 links and increased referral traffic to the site by 43%.  

Here's our feedback from the judges:

"This impactful campaign delivered both creativity and clarity in equal measure. Working from a solid understanding of the target audiences, Jaywing PR developed a highly effective campaign plan with a clear, creative proposition and single-minded message, carefully shaped into a suite of three specific target messages, deployed across a variety of channels. This was an impressive campaign with clear business impact – congratulations, Jaywing PR!"

We also took home Silver in the Best Use of Content category for our work with Oxford Home Schooling, where we developed an interactive quiz, testing parents on homework questions for 7-year-olds. The results showed that two-thirds of parents don't feel confident when asked to help with homework. We promoted the story to national media, and the campaign generated 32 pieces of coverage, including 21 links to the Oxford Home Schooling website, and The One Show on BBC One featured the story.

And last, but by no means least, we were awarded Silver in the Consumer Relations category for our work with Insurance2go. We achieved incredible results for our “How Clean is Your Phone” campaign, where we tested how dirty smartphones are, leading to an amazing 728 pieces of coverage and 79 links including Vice, Yahoo and Sky News.

If you want to find out more details about any of our work, please get in touch.