More and more people are now accessing social media through their mobiles. According to a recent study, more than 80% of the world's social media users now access via mobile devices. With the average person checking their smartphone 150 times a day, brands can now easily get in front of their audience and communicate 24/7. This recent behavioral shift has sparked a change on how we use and digest content on social media.
Social media content can be likened to a sushi conveyor belt, rolling out a constant churn of content in all shapes and sizes, every second of the day. The question is, which content would you choose with so much choice available? What makes your content stand out from the crowd? How can your brand cut above the noise and hold the users attention?
Snackable content isn’t necessarily big, but as we have displayed, it can still be clever. It enables you to react in real-time making sure your brand is involved in the right conversations. So what are you waiting for? Get snacking!
Know of some awesome examples of snackable content you want to shout about? Let us know by tweeting @JaywingPR