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Using an intelligent creative initiative to drive 38,000 site visits in 48 hours

Mobiles.co.uk · Case Study

client

Then

Mobiles.co.uk, an online arm of Dixons Carphone, appointed Jaywing PR to develop its integrated digital PR strategy. The brand needed to lift its profile in the competitive retail space and cement its position as the smartphone provider.

Goals

  • Reinvigorate Mobiles.co.uk's approach to search
  • Reduce customer acquisition costs
  • Compete with the leading brands in the market

Now

As well as on-going news generation and product placement, we recognised that Mobiles.co.uk needed a high-profile creative initiative to engage smartphone users. Working collaboratively with Epiphany and Mobiles.co.uk, a user-generated 4G heat map was launched. Once developed, Jaywing PR set about seeding the content out to key media titles and influencers across national newspapers, technology publications, blogs and social media.

Within 48 hours of the heat-map map going live, PR exposure drove over 38,000 visits to Mobiles.co.uk. The Daily MailTelegraph and Daily Star covered the story, along with a number of influential tech sites such as GizmodoShiny Shiny and Tech Digest, reaching almost 4 million people. 

Results

83% increase

revenue from search

112%

increase in orders

33% increase

unique visitors

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