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Taking an unknown brand to 20 million consumers

Direct Blinds · Case Study

client

Then

Direct Blinds and its product range was top of the Google rankings for generic, non-brand searches such as ‘venetian blinds’ or ‘made to measure blinds’, thanks to the work of SEO specialists at Epiphany. But nobody knew, or searched for them online, by brand name.

Jaywing PR was tasked with helping build brand awareness and drive organic brand searches.  

Goals

  • Differentiate the company from its competition, increase direct searches and drive sales
  • Join-up online, social, SEO and traditional PR channels so all communication was working towards the same brand values

Jaywing’s modern day approach to PR is what sets this company apart. The team’s knowledge and understanding stretches beyond the realms of traditional PR, into social media, analytics, e-commerce and SEO. They produced a campaign that not only worked exceptionally well within the wider marketing mix, but that was fun, newsworthy, timely and above all effective. The results they achieved were outstanding and went far beyond our expectations.

Nicolas Swift - Joint Managing Director Direct Blinds

Now

Taking learnings from its hugely successful Room with a View campaign, Jaywing PR launched a search for the UK’s Naughtiest Pet!

Noticing a trend on social channels of a love for sharing snaps of pets getting tangled-up in blinds and other furnishings, the team delved further to discover what other mischief people’s furry friends got up to around the home when backs were turned.

 

Armed with some great data on which animals were the worst offenders and how much they were costing households, gathered through a UK-wide survey, we invited the nation to share images of their pets caught in the act.

The campaign was featured nationally by The Times, Daily MailMetroDaily Mirror, Daily Record, BBC Radio 4, ITV Loose Women and The Telegraph and generated 47 pieces of coverage in total, reaching over 20 million people with an equivalent advertising value of £270,000. 

Results

20 million

million people reached

47 pieces

pieces of coverage

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