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Shackleton boosts technology credentials with phone retailer Mobiles.co.uk

Alex Blakelock, Account Director

The author

Alex Blakelock

Account Director

Leeds-based Shackleton PR has boosted its ever growing client base, winning the PR contract for one of the UK’s leading online phone retailers.

The agency has been appointed by Mobiles.co.uk, the online solutions arm of Dixons Carphone, to raise its profile through a mix of PR, campaign-led content and social media consultancy.

With almost 20 years’ experience, Mobiles.co.uk specialises in smartphones, with a range of the latest handsets and competitive contract, upgrade and SIM-only deals.

Jay Karsandas, Digital Marketing Manager at Mobiles.co.uk, said: “We’ve set ourselves some ambitious growth targets this year, and we needed an agency to not only help us meet these but one that could help us reach our audience in the right places away from traditional digital paid media.

"Shackleton’s grasp of our aims and long-term objectives, combined with its experience and creative approach, will play a key role in taking the brand to the next level and ultimately drive sales in the near future.” 

Robin Skidmore, CEO at Shackleton, said: “Mobiles.co.uk has built up years of industry knowledge and secured a line of great products from flagship technology brands, so is really ready to raise its game and become a major player in the online retail space.

"We’ve developed some real technology expertise within the team, and with some really different campaign ideas in the pipeline, we’re all excited to be involved in this next big step.”