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Alex Blakelock, Account Director

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Alex Blakelock

Account Director

Leeds-based social media agency, Shackleton PR, has been chosen to deliver social media activity for global online payment provider Ukash, in the latest of several contract wins.

The agency will deliver a series of integrated campaigns to raise awareness of the brand and its payment facilities to a broader base of consumers in the UK. All activity will be tied in with the brand’s existing marketing, SEO and PR activity.


Shackleton will also monitor and manage the brand’s online reputation in order to maintain its position as one of the UK’s most secure providers of online payment solutions.

Ukash is an online payment method which allows users from over 55 countries to spend their cash online without providing their credit or debit card details. By purchasing a unique code online or from selected shops and kiosks, they can shop, communicate and play games online without having to worry about the safety of their personal details.

Miranda McLean, Marketing Director for Ukash, said: “Our aim is to enhance our reputation as one of the leading providers of secure online payments. As we allow consumers to buy from their favourite online retailers with complete peace of mind, social media is pivotal to our digital marketing strategy. We feel that Shackleton has the experience and skills to boost our consumer engagement, increase our online presence and generate significant results through targeted social media campaigns.”

Head of PR and social media for Shackleton, Chris Hughes, added: ““With online retailing experiencing a real boom period, it’s fantastic for Shackleton to be working with a global brand that is revolutionising the way consumers pay for goods online. This, coupled with the added online payment security Ukash is able to offer, makes this a really exciting proposition to take to consumers via its mix of social media channels.”