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Shackleton PR wins social media and PR contract for Directblinds.co.uk

Alex Blakelock, Account Director

The author

Alex Blakelock

Account Director

Leeds-based agency, Shackleton PR, has boosted its client base in the home and lifestyle sector by winning the PR and social media contract for one of the UK’s leading online window blinds retailers.

DirectBlinds.co.uk, owned by Huddersfield-based Swift Blinds and Curtains Ltd (S.B & C) has appointed Shackleton PR to raise awareness of the brand through creative campaigns and communicate directly with consumers via channels such as Facebook and Twitter.

DirectBlinds.co.uk is an online brand providing high quality made to measure blinds and curtains. S.B & C was established in 1969 and remains a family owned and run business, offering a range of colourful patterns, prints and fabrics providing window decor for every taste.

Nicolas Swift, Joint Managing Director, for DirectBlinds.co.uk, said: “We want to continue to grow our business and recognise the importance of social media and PR in helping us achieve our long-term goals. We were looking for an innovative agency that has fresh and creative ideas and we believe we’ve found this in Shackleton PR.”

Head of PR and social media for Shackleton, Chris Hughes, added: “Direct Blinds is a popular online brand but has a limited social media presence, so we are looking forward to the challenge of promoting the company to support its online growth. We are already planning some fantastic campaigns that will put the brand on the map, and can’t wait to see the results.”