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Shackleton goes international with latest account win
15 May 2013 ·
Newly-launched Shackleton PR has further demonstrated its global credentials by winning the retained contract to deliver PR and social media for a leading price comparison site based in Sweden.
The Leeds-based agency has been appointed to launch PriceSpy.co.uk in the UK and build awareness of the product data and price comparison site amongst consumers and retailers through a range of creative PR and social media campaigns.
PriceSpy.co.uk is owned and run by Swedish company Prisjakt Sverige AB, as part of the international media group Schibsted ASA with headquarters in Oslo, Norway. With the company market leaders in Sweden and New Zealand, Shackleton is hoping to emulate that success by helping the firm achieve a similar profile and foothold in the UK.
Erik Lorentz, spokesperson for PriceSpy.co.uk, said: “Our long-term business aim is to grow the company so that it becomes the leading product data and price comparison site in the UK. Central to achieving this goal was identifying a PR and social media agency that understands the British market, has the necessary creative and strategic flair and has a proven track-record within the competitive retail sector. We feel that Shackleton possess all those ingredients.”
Head of PR and social media for Shackleton, Chris Hughes, added: “With PriceSpy new to the UK market and relatively unknown, this is an exciting challenge that we’re delighted to be part of from the very start. Supporting the business in helping it establish a significant brand presence in the UK and achieve its long-term ambitions is something we can’t wait to get our teeth into.”
“This calibre of appointment also underlines Shackleton’s own international ambitions, with the agency making rapid progress since launching earlier this year.”